Measure Performance
Paid Placement Marketing Campaign
Once your kewords are chosen, your ad copy is written, and your Paid Placement Marketing Campaign is launched, it must be measured to assure continual success. Ace Rankings continually anchors and adjusts your campaign by removing non-performing keyphrases, adjusting bids, and adding more terms similar to those generating the desired actions (sales, leads, signups, etc.). Ace Rankings adjusts your campaign to maximize ROI and secure your site's search engine visibility.
The Paid Placement Marketing Campaign provides continual anchoring and adjusting to maximize your ROI. The continual measurement includes:
- Evaluating each keyphrase and directory's performance
- Analyzing and interpreting the placements leading to the desired action
- Analyzing and interpreting the non-performing keyphrases and directory listings
- Monitoring and modifying the bids per kephrases and directory
- Monitoring and adjusting the copy
- Landing strategy
Features of the ACE Rankings Paid Search Campaign:
Understand your paid objectives and goals.